Communications Strategies and Writing Services
Filtered Communications delivers professional communications services that are specific to each business, its goals and brand. With full-service communications experience, our work is guided by relevant research, a clear purpose and targeted messages that help engage stakeholders, improve relationships and position businesses to succeed.
We pride ourselves on keeping our clients informed and involved throughout each project; we always take the time to ensure the role and benefits of our work is clear, and address any related communications opportunities and challenges.
Great content is powerful; it filters through the noise and helps your business stand out during a time when people are overwhelmed with information on a daily basis. Knowing how to best communicate with those you need to and where to do so can strengthen your relationships and reputation, and help you reach goals.
Content audits by Filtered Communications involve reviewing and analyzing all or part of a business’s content, what and how communication channels are used, and the audience and purpose it serves. Our audits outline key findings, including ways to improve content and clarify messages, SEO considerations, and potential opportunities and barriers. Beyond the audit, we also offer complete content strategies and content creation.
Strategic Communications and Campaign Planning
With the right research, correct channels and messages, and a solid communications plan, Filtered Communications equips you with the strategies needed to succeed. We provide plans and materials for all types of campaigns, from raising awareness of a topic and gaining support, to launching a product or service, changing perception or improving a reputation. We can lead and implement the plans we create, or give you the training and confidence to run it yourself.
Research guides our planning process, providing a strong understanding of the opportunity or challenge and all that may affect the plan’s goals, strategies and tactics. Working directly with your business, we keep you updated along the way and take the time to review and discuss your communication needs.
Writing and Editing
From customers, volunteers and clients, to employees, government agencies and donors, what you say and how you say it matters. At Filtered Communications, we can help your business communicate effectively using our experienced writing and editing services for print and online channels.
We tailor content and messages based on the topic, research and understanding who it’s for; a solid plan with clear goals and a purpose ensures we use the best language, style and sources to communicate with the intended target audience.
The writing and editing skills we’ve developed and strengthened are from almost 10 years of diverse projects and industry contracts, including those in the legal, education, health and wellness, tech, non-profit and small business sectors.
Print and Online Content
Whether an article for a blog or a complete content overhaul, we always deliver persuasive, quality content for a range of communication needs and channels, such as:
Given the role of online communications, search engine optimization (SEO) considerations and strategies are a standard part of our editing and content creation services. Content needs to reach and be accessible by your audiences, and SEO is a key part in doing so.
Hespeler (Cambridge), Ontario
Proudly serving Cambridge, Kitchener, Waterloo, Guelph and surrounding areas. Our services also extend to national and international organizations.